Our Mission
Empowering people to measure, understand, and improve their world through intelligent, precise, and beautifully designed smart measurement tools.
What Drives Us
We believe that precise measurement is the key to progress, whatever you're tracking your health gains, building your perfect project, or making life-changing decisions. Our mission is to make advanced measuring technology accessible to everyone in an accessible and easy-to-understand format.
By using our smart scales and smart body tape measure, we're changing the way people interact with measuring data, making it not just accurate, but smart and worthwhile.
Our Goals
We're committed to continuous innovation and setting ambitious targets that benefit our customers, team, and the measurement technology industry.
- 99.9% measurement accuracy
- 1 million connected devices by 2030
- Serve customers across countries
Areas of Impact
We're focused on creating positive change across multiple dimensions of measurement technology and daily life.
Health & Wellness
Empowering people to track and improve their health with precise, intelligent measurement tools.
Sustainability
Building eco-friendly products with sustainable materials and responsible manufacturing.
Accessibility
Making advanced measurement technology accessible and intuitive for users of all abilities.
Data Privacy
Protecting user data with the highest security standards and transparent privacy practices.